PETA Ads

Just recently I read an article about various videos that PETA has created. I knew that the organization had strong opinions when it comes to the treatment of animals but I did not know how ridiculous some of their messages were. The organization just posted a video about how factories go about slaughtering Turkeys. To put the process into perspective PETA decided to create a cartoon in which a boy was mistakenly placed on the slaughtering line. The video begins with a child following a truck into a meat factory. The boy is eventually placed on the assembly line that prepares the birds. First the becks of the turkeys are cut off, so in turn the boys nose is cut off. Then the birds get injected with growth hormones to fatten the birds. Lastly, they all get to the point where a saw slices the neck of the turkey. The saw gets closer and closer to the boys neck as he yells in fear but miraculously a turkey the boy meets in the beginning of the video saves his life. I don't know what went through their minds when creating this video. The video expresses the gruesome process of how turkeys are killed but at no point in time should using a human to portray the message be acceptable.  

Smirnoff knows media engagement

An article on Digiday was posted about how Smirnoff was driving engagement with fans over social media. It was an article in question and answer format asking how the brand felt about social media and how it went about engaging fans being such a controversial brand. All in all the brand knew exactly what it was doing. Even though an age limit would be a potential buzz killer for the brand it had no problem going about things legally. An easy way they controlled fan traffic was that on every social media site the potential fan had to submit their birth date before being able to join the engagement. They accounted for the fact that different places around the world have different drinking ages so that allowed for a variety of followers. The article broke down how the brand viewed social media and its so called limitations. Smirnoff has had a presence on social media dating back to 2006. They knew back then that posting just to post would not drive engagement, so they talked about real life events that could only be attended if fans were evolved on their social media sites.

Meeting with the owner of The Garage.

Today during class our group is finally meeting with the owner The Garage. We have been trying to set up a meeting with him for a long time now and we finally have the chance. I'm excited to start our group project because I feel as if we have good insight that could very well benefit his restaurant. the restaurant is a block away from the dorms on campus and you would miss it every time you pass it because of its location. There food is amazing and it is a shame that so many people have never been there to eat or have heard about it but haven't gone because they don't know where it is. This project gives us real life experience, doing the things we have been taught in class. This project relates so closely with the material that it makes me want to do a good job. It isn't an assignment just because we have to be assigned one.

Query Letter

November 1, 2013

Ralph Nichols

Journalism Instructor

San Jose State University
One Washington Square, San Jose, CA, 95112

Mr. Nichols,

Fitness now more than ever is becoming more of an importance in peoples lives. There is always a new workout program or dietary regimen that people try to follow. With all of this comes the protein shakers people are carrying around. Many college students are going through their day drinking protein shakes and consuming other muscle building supplements. The average person only needs 24 grams of protein a day, so consuming supplements is unnecessary. 

I am well versed in the topic of muscle development and nutrition. As a D1 athlete I have to be educated about both topics in order to get the most out of my body. I have many sources that I can speak with in order to gather information about the topics.

As a third year journalism major and student athlete at SJSU I find this subject area interesting. I want to educate college students by writing a lengthy article about muscle building supplements and the effects they have on their bodies. 

Sincerely,      

Marcus Rogers