Twitter goes public

On September 12, 2013 Twitter filed for Initial Public Offering (IPO) making it known via a tweet last Thursday. IPO means that Twitter will soon be public which allows people to buy stock and become partial owners of the company. The decision was made in order for Twitter to "compete with other Web platforms... and become even more integrated into our daily lives." The initial excitement from those who use Twitter is probably that they can become rich if they get the opportunity to buy stock cheap. The issue with this is that it is dependent on the price the company decides to start out at. Dick Costolo chief executive of Twitter is focusing his revenue strategy on the growth of Twitter's user base. An article from the Washington Post said that Costolo was not satisfied with the rate of Twitter's expanding user base because it was not at the rate that he expected. One over arching thought that is buzzing around is that this will have a negative effect on Twitter just as Facebook faced when it went public. The goal is increase user engagement and the effect Twitter has on our daily lives. The downsides look slim according to the Washington Post. We will see in due time.