Fathead

Fathead mistakenly sent the wrong poster to a customer last week. The brand received a request for a Tom Brady poster and accidentally sent a Tim Tebow poster instead. The customer posted a complaint on the Reddit site which attracted a lot of buzz from the community. The sales and strategy manager sent an email out to a couple of people at Fathead and let them know about the situation. He suggested that the situation could actually be a good opportunity to do "some cool stuff on Reddit." So with quick thinking a reaction time Fathead agreed to buy an ad on the NFL subreddit. The ad read "25 percent off NFL Fatheads with code NFLOOPS today only. Buy now, and there's a good chance we'll ship you the right one!" They turned what could had a huge negative affect on the brand into a lucrative decision. Fathead reimbursed the customer by sending him all 13 Tom Brady Fathead items, totaling to 40 pounds and $1,000 worth of goods. The brand knew they made a critical mistake and that they had to do something about it and quickly. This showed that the brand had a sense of humor and it put "a human face behind the brand."