Subliminal Advertising of Sorts

I was watching a show on USA called White Collar and I noticed they would create scripted advertisements mainly for car companies. What I mean by this is that there would be a situation where an FBI agent would be in a bind and the car would "solve" the problem. For example, one of the agents needed to make a phone call but was driving so he pressed a button on the steering wheel which lead to him being able to make this important call. The cinematography during these in show advertisements differ from the regular style used in the show. Extreme closeups of the cars interior makes it obvious that they are trying to highlight what the car has to offer. Another situation was that one of the agents wives had to park her car but she sucked at parallel parking. So she presses a button and throws her hands up and the car parks itself. After displaying the car feature they immediately cut to an exterior shot of the car and slow pan across the logo of the car company. These advertisements are done on purpose and the director makes it obvious that they are trying to advertise the car. They go about it in a comedic way so it doesn't bother me much. It acts as like an Easter egg within the show because your just waiting for the moment when they implement the cheesy ad.